Cart is empty 
As the cannabis industry continues to expand, dispensaries and producers are constantly looking for ways to increase their sales and revenue. One of the most effective ways to do this is by increasing the average cart size, or the amount of money customers spend during each visit. In this blog post, we will explore some strategies that cannabis dispensaries and producers can use to increase their average cart size.
- Bundle deals and promotions
Offering bundle deals and promotions is a great way to encourage customers to spend more money during each visit. For example, you could offer a discount for customers who purchase multiple products or bundle certain products together at a discounted price. This not only incentivizes customers to purchase more, but it can also help you move inventory that may not be selling as quickly on its own.
2. Upselling
Upselling is a sales technique that involves encouraging customers to purchase more expensive or higher-quality products than they originally intended. For example, if a customer is looking to purchase a certain strain of cannabis flower, you could suggest a higher quality or more expensive strain that they may be interested in. Additionally, you could suggest accessories such as rolling papers or glassware to complement their purchase.
3. Cross-selling
Cross-selling is a sales technique that involves suggesting complementary products to customers. For example, if a customer is purchasing cannabis flower, you could suggest they also purchase a vaporizer or edibles that pair well with their purchase. This not only increases the average cart size, but it also helps customers discover new products that they may not have considered otherwise.
4. Loyalty programs
Implementing a loyalty program is a great way to encourage customers to return to your dispensary or purchase more during each visit. For example, you could offer rewards such as discounts, free products, or exclusive access to events or products for customers who make a certain number of purchases. This not only encourages customers to spend more money during each visit, but it also helps build customer loyalty and increases the likelihood of repeat business.
5. Education and recommendations
Providing education and recommendations to customers is a great way to increase the perceived value of your products and encourage customers to spend more money. For example, you could offer educational resources on different strains and their effects or recommend products based on a customer’s desired experience or ailment. This not only helps customers make informed purchasing decisions, but it also increases the likelihood of them purchasing more products during each visit.
6. Personalized experiences
Providing personalized experiences to customers is a great way to increase their satisfaction and encourage them to spend more money. For example, you could offer personalized consultations where a budtender recommends products based on a customer’s preferences and needs. Additionally, you could offer custom packaging or labeling for customers who purchase larger quantities or more expensive products. This not only increases the perceived value of the products, but it also helps build customer loyalty and increases the likelihood of repeat business.
In conclusion, increasing the average cart size is a crucial aspect of driving revenue for cannabis dispensaries and producers. By implementing strategies such as bundle deals, upselling, cross-selling, loyalty programs, education and recommendations, and personalized experiences, dispensaries and producers can encourage customers to spend more money during each visit and build customer loyalty. By taking a holistic approach to sales and customer experience, dispensaries and producers can set themselves up for success in the competitive cannabis industry.
