✦ Services · Paid Media

The full paid mix: chosen from experience.

Search, paid social, programmatic, out-of-home, connected-TV, and remarketing: the whole media mix, run by people who choose channels from what works, not what they happen to specialize in. We took a dispensary’s paid search to 13× ROAS inside a 20× revenue run.

13×

peak ROAS · Perpetual paid search

What this pillar is

One channel is a bet. The right mix is a strategy.

Most agencies sell you the channel they’re best at. We run the full mix (search, paid social, programmatic, out-of-home, connected-TV, and remarketing) and choose from it by what fits your buyer and your economics, holding every channel to its own number. For Perpetual, that mix drove paid search from a 2–3× return to 13× ROAS inside a $20K → $400K/month run.

What's inside

Six channels, one accountable mix.

Every channel held to its own number: we run what works and cut what doesn’t. Most engagements combine several, chosen from your buyer and your economics.

01 · Search

Win the searches your buyers type with intent.

Search is the only channel where the buyer raises their hand first. We build the account structure, the keyword and negative-keyword strategy, the ad copy, and the bids that turn intent into orders: then cut what doesn’t work, fast. We took a dispensary’s paid search from a 2–3× return to 13× at peak.

Account structureKeyword strategyBid managementROAS reporting

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02 · Paid social

Reach the right buyer where they already scroll.

Search catches the buyer who’s already looking; paid social reaches the one who isn’t, so targeting and creative do all the work. Meta for consumer reach, LinkedIn for high-value B2B. For Bella, LinkedIn is the primary channel, because the buyer is a specific institutional decision-maker, not a crowd.

Audience strategyMeta & LinkedInAd creativeTesting & scaling

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03 · Programmatic

Put your brand in front of the right buyer, everywhere.

Programmatic buys reach across the open web: which is exactly why it’s the easiest channel to waste money on unmanaged. We build the targeting, control placement and frequency, and prune the junk inventory so reach doesn’t turn into waste. It was part of the mix behind Perpetual’s 13× peak ROAS.

Audience targetingPlacement qualityFrequency cappingOptimization

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04 · OOH

Own the physical space your buyers move through.

Most agencies treat out-of-home as old media they don’t do. We treat it as the channel that builds the brand presence the digital channels then convert: billboards, transit, and place-based media, planned and bought and tied to the digital mix. For Perpetual, billboards were part of the rebrand engine behind a 20× revenue run.

Market strategyMedia buyingCreative designDOOH

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05 · Roku / CTV

Run TV ads that actually target, and that you can measure.

Connected TV is television without the parts that made it wasteful: you target the household, you measure the outcome, and you don’t pay to reach people who’ll never buy. We plan and run across Roku, YouTube, and the major streaming platforms, and we produce the spot in-house, so creative and media aren’t two vendors pointing at each other.

Platform mixHousehold targetingVideo creativeMeasurement

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06 · Remarketing

Bring back the buyers who almost converted.

Most people don’t buy on the first visit. Remarketing reaches the warm audience that already knows you, at a fraction of the cost of a new one, with segments, stage-based messaging, and frequency control that bring people back without stalking them. It’s almost always the highest-ROAS line in the account.

Audience segmentationStage-based messagingFrequency controlDynamic retargeting

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Fifteen years of campaigns

The campaigns speak for themselves.

Search, social, programmatic, out-of-home, and connected-TV: real paid work across dispensaries, retail, and B2B.

Perpetual

Retail + paid · dispensary

Perpetual

Display · roll-up banners

Lowkey

Paid social · new-strain drop

Lowkey

Out-of-home · billboard

Therapy

Brand campaign · out-of-home

Resinate

Paid social · summer specials

Perpetual

Brand · product photography

Resinate

Promo · 420 campaign

Brands we’ve built and grown

Proof

Paid we can prove.

Real ROAS, real revenue, real buyers: every channel held to its own number.

13×

peak ROAS on paid search · up from 2–3×, the engine behind a $20K → $400K/month dispensary run

“Search was the channel that consistently paid. Spark found the queries that converted and cut everything that didn’t.”

Perpetual Brands

$0 → $160K

a new dispensary’s first months · Google, remarketing, display & paid social, built end to end

“They built our paid engine end to end, and the new store went from zero to six figures a month.”

Founder · Lowkey Dispensary

B2B

LinkedIn-led paid · five conversion events, built to reach one specific institutional buyer: not a crowd

“Our buyer is a specific person at a specific fund. Spark built the paid program to reach exactly them.”

Head of Marketing · Bella Private Markets

The rest of the stack

Eight disciplines, one team. Pick where you want to go next.

Every pillar plugs into the same system: brand, build, growth, paid, retention, video, and retail all compounding together.

Brand & Identity

Identity systems, naming, packaging, and the brand foundation everything else is built on.

Web & Tech

Websites, custom apps, marketplaces, and the technical layer most agencies outsource or skip.

Growth · SEO / GEO

SEO plus AI-search: get found by Google and cited by ChatGPT, Perplexity, and AI Overviews.

Paid Media

Search, paid social, programmatic, OOH, and CTV: the full media mix, held to its own number.

Retention & Lifecycle

Email, SMS, loyalty, and promo calendars that bring customers back, and keep them.

Video & Content

Social video, explainers, product showcases, and the atomization pipeline behind them.

Retail Merchandising

Displays, walls, in-store signage, and the screens over the register: brand presence on the floor.

Sales Enablement

Pitch decks, one-pagers, and leave-behinds that help your team close bigger, faster.

See the difference on your own brand.

Book a call and we’ll show you what an AI-native team finishes by hand: on your site, your competitors, your category.