✦ Sectors · Cannabis

We know the shelf: both sides of it.

Dispensaries and the brands that stock them. We’ve run the menus, the loyalty programs, the paid, the packaging, and the in-store walls for cannabis operators across Massachusetts, New York, and New Jersey, and it’s the deepest vertical we have.

For dispensary owners and cannabis producer brands

$0 → $160K+/mo

built from nothing · Lowkey, Boston

Work shipped in cannabis

Who we work with

Two businesses, one industry, completely different problems.

Dispensaries

You compete on discovery and repeat visits. The menu is the storefront, the loyalty program is the margin, and the customer decides at the counter.

Lowkey · Holyoke · Perpetual

Producer brands

You compete for shelf space you don’t own. Packaging does the selling, the budtender is the sales team, and expansion means a new state’s rulebook.

Pioneer Valley · Therapy · Resinate

Vertically integrated

You’re both at once, and the two sides pull against each other: retail margin against wholesale volume, own-shelf against everyone else’s.

Perpetual · Resinate

What we know

Cannabis isn’t a vertical we added. It’s where we’re deepest.

Spark Advertising is a cannabis marketing agency working both sides of the industry, dispensary retail and producer brands, across Massachusetts, New York, and New Jersey. The work spans brand and packaging, dispensary menus and e-commerce, loyalty programs, local SEO and AI search, paid media inside platform restrictions, and in-store merchandising.

We work both sides of the shelf: end-to-end dispensary support (menus, loyalty, paid, local SEO and GEO) and producer-brand work (packaging, in-store merchandising, multi-state wholesale). Lowkey runs on the dispensary side. Pioneer Valley Extracts, after seven years, sits on the producer side in roughly 85% of Massachusetts dispensaries.

We know the products (strains, formats, concentrates, edibles) what sells, what stalls, and how a buyer actually makes the call at the counter. Resinate proved it works at volume: an 800% lift in delivery orders after a funnel rebuild, and 120% year-over-year traffic three years running.

Because we cut our teeth here, the regulated-industry discipline is built in rather than bolted on. Therapy expands Massachusetts to New York to New Jersey as a multi-brand producer, and the work product stays compliant at every state line: paid, content, packaging, and in-store.

Where we go deep

Dispensary side: launch, menus, loyalty, paid, local SEO/GEO
Producer side: packaging, merchandising, wholesale sales enablement
Multi-state expansion: MA to NY to NJ, and the rulebook at every line
Cannabis consumer psychology and in-store buying behaviour
Compliance-safe work product, end to end

What breaks here

Four problems every cannabis operator hits.

The ad platforms won’t take your money

Google and Meta restrict cannabis advertising, and the workarounds change quarterly. Growth has to come from channels you own: search, menus, email, loyalty, and the shelf itself.

Your menu is your storefront, and you don’t control it

Dutchie, Weedmaps, and Leafly decide what your products look like and what a customer can filter for. The taxonomy is theirs; the sale is yours.

You compete town by town, not statewide

Cannabis buying is hyper-local. Ranking in your own city isn’t enough: every surrounding town is a separate contest with a separate winner.

A compliance mistake costs more than a bad campaign

Every asset (paid, packaging, in-store, web) has to survive a regulator’s read, and the rules differ at every state line.

The work

Cannabis brands we’ve shipped for.

Real operators, real numbers: both sides of the shelf.

Dispensary

$0 → $160K+/mo

Lowkey

Monthly revenue from a standing start. All six town pages indexed and ranking.

Producer

~85%

Pioneer Valley Extracts

Of Massachusetts dispensaries carry them: brand, packaging, and merchandising over seven years.

Vertically integrated

800%

Resinate

Delivery-order lift after a funnel rebuild. 120% YoY traffic three years running; 2–2.5× revenue.

Dispensary + brand

20×

Perpetual

$20K to $400K monthly dispensary revenue. 13× peak ROAS on paid search.

Multi-state producer

3 states

Therapy

A multi-brand portfolio carried across three states’ compliance regimes: MA, NY, and NJ.

Dispensary

Holyoke

Took the work in-house, watched the results soften, and came back. A full digital, loyalty, and SEO reboot is now in flight.

In depth

Three engagements, told properly.

Dispensary · built from zero

A dispensary that didn’t exist, ranking in six towns in twelve weeks.

Lowkey came to us as a licence and a location. We built the brand and the identity, the site and the Dutchie integration, the loyalty program, the paid engine, and a town-by-town local SEO structure: all standing up in parallel rather than in sequence. Six neighbouring towns now have their own ranking pages, and monthly revenue went from nothing to six figures.

Producer · seven years

We met them the week they got approval. They had a name and nothing else.

We made the logo and the identity system, then the packaging, then the in-store merchandising that wins shelf position inside somebody else’s store. Seven years later they’re carried in roughly 85% of Massachusetts dispensaries, and we still run the brand.

Vertically integrated · at volume

An 800% lift in delivery orders, and it held for three years.

Resinate had the products and the customers but the funnel leaked. We rebuilt it end to end: the ordering path, the content engine behind it, and the retention layer on top. Delivery orders lifted 800%, site traffic compounded 120% year over year for three consecutive years, and revenue roughly doubled.

The deep dive

Most agencies pick a side. We run both.

Retail and production are different businesses with different customers, different constraints, and different definitions of a good month. Here’s what we actually do on each.

The dispensary side

Lowkey · Holyoke · Perpetual

LOWKEY

Launch

dispensary launch · Licence to open, brand to doors: identity, fit-out and the shelf on day one.

HOLYOKE

Menus & e-commerce

Dutchie menu build · Dutchie integration, product taxonomy, and merchandising the digital shelf.

LOWKEY

Loyalty

Royalty Club · The programs that decide your margin: sign-up, tiers, and the reason they come back.

LOWKEY

Local SEO & AI search

Needham town page · Town by town, the way people actually search: a page per place, built at launch.

PERPETUAL

Paid, inside the restrictions

paid ad · What’s still available when the big platforms say no.

The producer side

Pioneer Valley · Therapy · Resinate · Perpetual

PIONEER VALLEY

Packaging

retail packaging · Your only salesperson on a shelf you don’t own.

PERPETUAL

In-store merchandising

Cannapi build · Display walls, cases, and the fight for eye level inside someone else’s store.

PIONEER VALLEY

Wholesale sales enablement

wholesale sell sheet · Arming the team that sells to buyers: sell sheets, decks, and the ask.

THERAPY

Multi-state expansion

MA to NY rollout · MA to NY to NJ, and the rulebook at every line.

RESINATE

Brand systems

identity across formats · One identity that survives sub-brands, formats, and a growing portfolio.

Vertically integrated

Perpetual · Resinate

PERPETUAL

Own brand, own shelf

retail + brand · You stock your own product in your own store, and still have to earn the space.

PERPETUAL

Retail and wholesale at once

merch programme · Two price books, two customers, one brand promise holding it together.

PERPETUAL

Loyalty across the whole business

Infinity Club · One programme spanning the counter, the menu, and the repeat order.

PERPETUAL

Portfolio architecture

multi-brand portfolio · Many brands under one roof, without any of them blurring into the others.

RESINATE

Shelf to delivery

full funnel · The whole path: in-store, online menu, and the order that arrives at the door.

Perpetual appears on both tracks because it genuinely is both: a dispensary and a producer brand under one roof.

What we do for cannabis

The whole stack: retail and brand.

Ordered by what actually moves the needle in this sector.

Brand & Identity →

Built to hold up from pitch deck to physical shelf.

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Identity systems Naming Brand guides Packaging Collateral Sub-brand systems

Web & Tech →

Built by people who actually ship software: not outsourced.

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WordPress / Elementor Custom apps Mobile apps Marketplaces E-commerce Integrations Interactive programs Merch stores

Growth: SEO & GEO →

Rank on Google and get cited by ChatGPT and Perplexity.

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Technical SEO Content SEO GEO / AI-search AI-citation authority Local SEO

Paid Media →

The full mix, chosen from experience: not one channel.

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Paid search Paid social Programmatic OOH Roku / CTV Remarketing

Retention & Lifecycle →

Turns a first sale into a habit, paced to how people buy.

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Email & SMS Loyalty Promo calendars Wholesale / B2B Organic social

Video & Content →

A real production slice: the bulk of what gets posted.

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Social video Explainers Product showcase Corporate video Atomization

Retail Merchandising →

In-store brand visibility other digital agencies don’t touch.

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Product displays Display walls In-store signage Posters & standees Digital / TV signage

Sales Enablement →

Arms your team to close leads, post-lead support.

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Pitch decks One-pagers Leave-behinds Sales collateral Sales tools

What we don't take on

We don’t take on cannabis clients where the founder doesn’t run point.

Our cannabis work moves because the founder shows up to the call. If the marketing decision sits three layers deep and every change needs a committee, we’re not the right fit, and you’d be paying us to wait.

Building on either side of the shelf? Let’s map it.

Questions

Cannabis, answered.

Can you advertise cannabis on Google and Meta?

Not directly. Both platforms restrict cannabis advertising, and the enforcement shifts quarterly. What works is building demand on channels you own (local search, your menu, email and SMS, loyalty) plus the paid inventory that is still open to the category. We’ve run that combination for dispensaries and producer brands across three states.

Do you work with dispensaries, brands, or both?

Both, and they’re genuinely different engagements. Dispensaries need discovery and repeat visits; producer brands need shelf space and the packaging to earn it. Several of our clients are vertically integrated and need both at once.

How do you handle multi-state expansion?

State by state, with the work product built to survive each rulebook. Therapy is expanding Massachusetts to New York to New Jersey with us, which means brand rollout, packaging localisation where a state demands it, retail-partner outreach, and a compliance pass on every asset at every line.

How long before a new dispensary ranks?

Lowkey had six towns indexed and ranking within twelve weeks of launch. That’s fast for local SEO, and it happened because the town-page structure went in at build time rather than being retrofitted later.

Do you work with cannabis ancillary businesses?

Not currently. We serve dispensaries and producer brands. Ancillary suppliers (packaging vendors, testing labs, technology providers) are a category we could serve but don’t today, and we’d rather tell you that than learn it on your budget.

What does the menu integration actually involve?

Your menu platform, usually Dutchie, controls the product taxonomy and what a customer can filter for. We work inside that: merchandising the digital shelf, structuring products so they’re findable, and connecting the menu to the loyalty and email layers so a visit becomes a repeat visit.

Sectors next door

Where cannabis playbooks travel.

Regulated-industry discipline, multi-state expansion mechanics, and zero-to-revenue sprint speed transfer further than you’d think.

Healthcare Startups Industrial B2B Technology Finance Professional Services Consumer Tech Automotive Cleantech

Brands we’ve built and grown

03 / Why us

What makes it different.

Not a service you buy: the way the whole stack actually runs.

A dedicated AI per client

A context-loaded AI built for each client: it already knows your brand, history, and voice before a specialist sits down.

Architects at the table

Technical architects who read a balance sheet. Strategy starts at the business-model layer, not the campaign layer.

AI-citation, not just GEO

Engineered to be the source ChatGPT and Perplexity cite: our clearest AI-native edge, proven in real client results.

Business-builder posture

Especially 0-to-60: we help shape the model, the mix, and the path to revenue. An operator, not just an executor.

See the difference on your own brand.

Book a call and we’ll show you what an AI-native team finishes by hand: on your site, your competitors, your category.