Services / Retention & Lifecycle / Promo calendars
A running deal and promotion calendar built with your floor managers: sourced, scheduled, and pushed across email, SMS, and social, so the store always has something to say.
For retailers whose promotions are improvised: a last-minute deal is a missed deal.
120% YoY website traffic · 3 yrs · Resinate
Resinate · promo creative
Resinate: a weekly promo calendar sourced with floor managers, pushed across email, SMS and loyalty on cadence.
The ones that scramble for a deal on Thursday leave the week’s traffic on the table.
We build the promo calendar alongside your dispensary managers: sourcing the deals, scheduling the cadence, and pushing every promotion out across email, SMS, loyalty, and social so it actually reaches people.
It’s the connective layer of Retention: the calendar everything else sends from. Without it, email and loyalty have nothing to say.
A rolling weekly schedule of deals, drops, and events: planned, not improvised.
Working with your managers and vendors to find the offers worth promoting.
Each promo timed and pushed across email, SMS, loyalty, and social.
New arrivals and feature products surfaced where they get seen.
The 4/20s, the long weekends, the grand openings: planned ahead, not in a panic.
Which promotions actually moved traffic, so the calendar gets smarter.
Promo calendar · Resinate
Resinate’s July specials: a dated, multi-product offer of the kind the weekly calendar schedules.
A free assessment shows the gaps in your promo cadence, and how to keep the week from going quiet.
Sourcing real deals from the people who know the inventory.
A rolling cadence everyone can see.
Every promo sent across channels, tracked for what drove visits.
How the work splits
AI drafts
AI does the first pass
human-finished: the part you feel
AI schedules the sends and tracks what landed. Which deal is worth promoting, and how to time the cadence so the week never goes quiet, comes from sitting with your managers. A calendar built in a spreadsheet far from the floor promotes the wrong things.
website traffic, year over year for three consecutive years.
Spark worked directly with Resinate’s dispensary managers to source promotions, deals and product callouts, then pushed them to the loyalty list on a set cadence.
Resinate Cannabis · promo calendar and loyalty sends
Talk through what this would look like on your brand.
Big dates are blocked months out (4/20, Green Wednesday, long weekends, grand openings) because those need inventory and vendor support committed early. Weekly deals get sourced close to real time so they match what’s actually on the shelf. The structure is fixed; the contents aren’t. That’s what stops the calendar promoting product you sold out of two weeks ago.
Both, in a standing working session. Your managers know what’s overstocked, what’s moving and what a vendor will support; we know what the calendar and the channels can carry. So we build the week from that conversation rather than from a spreadsheet. A promo calendar written far from the floor reliably promotes the wrong product at the wrong discount depth.
Backwards from the date. Vendor deals and inventory get locked first, then creative and sends are scheduled across a run-up rather than a single-day blast: those dates reward whoever built anticipation for two weeks beforehand. The rest of the calendar is deliberately quieter going in, so the peak still reads as an event instead of another week of offers.
By varying what a promotion is. If every week is a percentage off the same category, people learn the pattern and stop paying full price, so the calendar mixes drops, bundles, vendor days and member-only offers, and keeps discount depth off your highest-margin lines. Predictable cadence, unpredictable offer. That’s the difference between a calendar and a standing sale.
Every promo is scheduled across the channels that fit it before the week starts: email for the lineup, SMS for anything same-day, loyalty for member-only offers, social for the visual ones. That’s the step improvised deals skip, and it’s why they underperform: the offer existed, but only the people already walking through the door ever saw it.
Each promo is measured against transactions in its own window and compared to the store’s baseline, not to the previous promotion. Sends, redemptions and basket size come back into the next planning session, so the calendar gets more selective over time. The useful output isn’t a report: it’s a shorter list of offers worth running again.
